Marketing Expert: Brand Marketing (AI Agent Environments)

• Design task briefs drawn from work you have actually done in brand marketing, including what the task is really testing — the planted issue and the decision a strong practitioner should reach

• Specify the documents, dashboards, personas and tool states a realistic version of that task requires

• Write or review the reference answer and the criteria that separate a strong response from a plausible-but-wrong one

• Review AI agent attempts and judge them against your own standard

Tasks span the capabilities we measure: diagnosing what happened from messy or conflicting data, prioritizing and making tradeoffs, planning and executing, QA and reconciliation, triage and escalation, research and evaluation, reporting, and orchestrating multi-step work across several tools.

Brand Marketing scope

Brand and share-of-voice analysis, messaging consistency across regions and channels, distinctive asset management, and channel and tactic decisions.

Who we are looking for

• Hands-on practitioner experience in brand marketing — you have owned positioning, brand tracking and brand investment decisions

• Comfortable reading brand tracking studies, share-of-voice data and Google Analytics 4

• Prior experience building AI training environments, RL environments or simulated case studies is strongly preferred

• Rubric Academy or Rubric Bootcamp certification is strongly preferred

• Clear written reasoning — much of the value is in explaining why a decision is right

Screening

Applicants complete a short multiple-choice knowledge screener specific to this sub-domain before review.